ِAn agreement was announced between Nice One e-commerce company and NYX, the famous makeup brand, to be an authorized distributor of their products online through the Nice One website and application in the Kingdom of Saudi Arabia.

This agreement is a series of agreements concluded for the Nice One platform and company for beauty and cosmetics products between it and a significant number of global brands in the beauty, care and perfume industry sectors.

Online cosmetics retailer Nice One, Saudi Arabia, is planning an initial public offering, joining a number of technology startups in the Middle East that are planning to sell their shares.

According to Bloomberg, Nice One has asked banks to participate in the potential deal, according to people familiar with the matter. The sources, who requested anonymity, said that deliberations are continuing and that details such as the size and timing of the public offering have not yet been determined.

It is noteworthy that the e-commerce company was founded in 2016, and is part of a growing group of technology startups working on initial public offerings in the Middle East, as regional stock exchanges look to diversify their listed companies outside the banking and industrial companies sectors that dominated the stock exchanges for years.

Today, an important partnership was announced between Nice One and the brands L'Oreal, Maybelline, and Garnier, to make the Nice One platform and application the largest online distributor of their products in the Gulf.